Content and Conversation: SEO Tips from Siege Media

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more. The right copywriter may be the deciding factor between standing out and blending in with the crowd. Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:21: Julia McCoy’s background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02: How much content should I be creating? 18:42: Common obstacles when scaling production 20:32: Educating clients post-2020 21:14: How much SEO knowledge is appropriate? 23:09: How crucial are SEO tools? 24:50: The importance of on-page brand experience 26:37: The state of AI in copywriting 28:56: Roadblocks when relying on AI 31:53: Copywriting trends to look forward to in 2021 Show Links: Follow Julia on Twitter Visit Express Writers Learn from the Content Hacker Academy Follow Caroline on LinkedIn Send us an email