Reputation Revolution: Stand up, stand out, make your mark!
by Trevor Young
July 16, 2025 5:38 pm
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You’ve survived the first two professional chapters of your lives – 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you’ve seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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Recent Episodes
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5 days ago298: Building a meaningful portfolio career in your 50s & 60s - with Wendy Pavey
3 weeks ago297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino
4 months ago296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton
4 months ago295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer
5 months ago294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner
5 months ago293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
5 months ago292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]
6 months ago291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters
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6 months ago