The Inches: A Podcast About Sports Sponsorship
by Nick Lawson & Rich Franklin
November 8, 2024 10:00 am
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Recent Episodes
Rookie & The Vet: 30 Day Plan after you've closed a new Sponsor
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4 weeks agoRookie & The Vet: How to re-engage after a sponsorship prospect tells you 'NO'
2 months agoRookie & The Vet: Resources for Learning in Sponsorships
2 months agoRookie & The Vet: Diving into Innovation in the Sponsorship Industry
2 months agoRookie & The Vet: How to maximize & sell 'off the shelf' activations to sponsors successfully
2 months agoRookie & The Vet: When Your Proposal is Off the Mark
3 months agoRookie & The Vet: 3 Trends in Sponsorships for the second half of 2024
3 months agoRookie & The Vet: Managing Sponsors who are Impatient for Results
4 months agoRookie & The Vet: How to successfully build holidays into your sponsorship packages
5 months ago