Real Business of Wine.

If you want to know about what really makes the international wine industry tick, and how it is likely to change over the next few years, the Real Business of Wine is for you. From the smallest estate to the largest multinational; from financing and production to distribution and marketing, this is where the world’s leading experts come to share their experience, expertise and opinions.

Every RBW session brings together top professionals from across the world to share their expertise and experience on a specific topic with a global community.

As part of our ongoing series on wine communication, Fabien Lainé, Paul Mabray, Terry Xu, Mike Ratcliffe, and Scott Eddy take the lid off the world of influencers. How important are they really? What rules do they follow? How real are the numbers of followers they claim? A lively RBW debate!