Cru Podcast | Stories From The People Behind Wine

Cru Podcast | Stories From The People Behind Wine

by

Cru shares the stories of the people behind wine. Each week we share with you one interview with an influential person in the wine industry. Guests include Brian McClintic MS, Marissa Ross, Michael Cruse, Bob Cabral, Francoise Peschon, Dustin Wilson MS, and many more! Learn more at http://crupodcast.com

Heather Daenitz is the founder and photographer of Craft & Cluster, a photography and social media consulting company focusing on brands in the wine and beer industries!

It was while working for a vineyard management company in Santa Barbara County that Heather rediscovered her love of photography and found a previously unknown interest in social media management. She was asked to start an Instagram account to showcase the practices of the company and decided that if she was going to do this social media thing, she was going to do it right; opting to only post high quality, original images that told a story.

After almost two years of photographing, upgrading her camera equipment, and learning everything she could about social media management for the company she worked for, she decided it was time to create her own business. She wanted to help wineries and breweries create beautiful imagery that would tell the stories behind their brands. Thus, Craft & Cluster was born!

In this episode we dig into the years of learnings, practices, experimenting, and trial and error that Heather has gone through to now being a sough after wine industry photographer. There are only a handful of incredible photographers in the California wine industry that I consider to be top notch, and Heather is one of them. She’s going to give us some very useful strategies and tactics when it comes to visually telling our stories in an authentic manner, how to take your own gorgeous photos when you can’t hire pros like her, and some fantastic resources to use as a constant reference. We previously recorded this chat via Instagram Live, so there are a few times were we take audience questions from Instagram and the interview lends itself to being more of a natural conversation.

Some resources
• StoryBrand
• Later App
• Plan That

Find Heather On…
Website
Instagram

JOIN THE CRU
SUBSCRIBE TO THE PODCAST
SEE THE SHOW NOTES

Recent Episodes

  • How to Visually Tell Your Story with Heather Daenitz

    5 years ago
  • Chatting All Things Chillable Red Wines with Kathryn and Tug Coker

    5 years ago
  • Sculpting a Truly Coastal Wine with Rachel Martin & Marbue Mark

    5 years ago
  • Re-imagining the Path from Grapes to Glass with Brian Smith

    5 years ago
  • Carey Vanderborg Interviews Cru Host, Chappy Cottrell

    5 years ago
  • Exploring the Crossroads of Farming & Winemaking with Natalie Bath

    5 years ago
  • Making Contemporary Wines of Israel with Guy Eshel

    5 years ago
  • Wine Business x COVID_19: A Roundtable Discussion

    5 years ago
  • How to Create Context in Storytelling and Wine with Matt Morris

    5 years ago
  • Showcasing the Character of Organic Old-Vine Vineyards with Alex Pitts and Marty Winters

    5 years ago