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The Art of Longevity

The Art of Longevity

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Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today’s music business? From the artist’s point of view.

The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

Recent Episodes

  • The Art of Longevity Season 12, Episode 4: Amy Macdonald

    2 days ago

  • The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited

    2 weeks ago

  • The Art of Longevity Season 12, Episode 2: Estelle

    3 weeks ago

  • The Art of Longevity Season 12, Episode 1: Morcheeba

    4 weeks ago

  • The Art of Longevity Season 11, Episode 7: Matt Berninger

    2 months ago

  • The Art of Longevity Season 11, Episode 6: Valerie June

    3 months ago

  • The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross

    4 months ago

  • The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James

    4 months ago

  • The Art of Longevity Season 11, Episode 3: Tindersticks

    4 months ago

  • The Art of Longevity Season 11, Episode 2: Doves

    5 months ago