The Liftoff w/ Justin Credible & DJ Sourmilk Podcast

The Liftoff w/ Justin Credible & DJ Sourmilk Podcast

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POWER 106: The Liftoff w/ Justin Credible & DJ Sourmilk brings you the best in new hip hop music, exclusive freestyles and interviews.

LaRussell recently set off his inaugural L.A. Leakers freestyle and while we got just a glimpse of what the Bay Area native has to offer. Speaking with Justin Credible and DJ Sourmilk, the independent rapper shines during his conversation where he talks about his passion and strategy behind his come up. As the 26-year-old emcee has made a name for himself by centering his talent and creativity on his fans, family, and community. The fully-independent LaRussell presents opportunities for his supporters to be a part of his journey as he explains his inspiration for his ground-up focus with in-house record production, publishing, merch production, delivery, and much more. Inspired by the late Nipsey Hussle’s $100 album efforts, the “Again” rapper looks to build community through music and business by allowing his fans to monetize off of his musical endeavors. As LaRussell first experienced a heightened sense of attention after going viral for a released freestyle, which saw the likes of Meek Mill sharing his content, the rapper admits that he learned valuable lessons about labels and even offered valuable advice for independent artists as he says to look towards people who want to work with you, rather than a deal. LaRuseel goes on to share that there hasn’t been an opportunity for independent artists to reach mega levels of success, such as career heights like Drake, he talks about his inspirations in the game, being a part of a Bay Area three-generation song with E-40 and P-Lo, and much more. See omnystudio.com/listener for privacy information.

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