The Life Toyetic with Ben and Molly

The Life Toyetic with Ben and Molly

by

What’s the fastest way to launch toys off of shelves and into the hands of eager, impressionable young consumers? Turning your toy franchise into a major motion picture, of course! Join Ben Paddon and Molly Alice Hoy as they boldly venture into the realm of “toyetic” cinema — movies that were conceived and produced solely to promote toys — and subject these glorified, feature-length commercials to a level of critical analysis that they were never intended to withstand.

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