You Don’t Know Vietnam

You Don’t Know Vietnam

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Forget what you thought you knew about Vietnam. It’s no longer that, as you’re about to find out. Enjoy conversations about trends, culture and business from one of the world’s fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency for global brands who want to build authentic audiences in Vietnam.

Recent Episodes

  • EP27: What is Zalo and why is it SO popular in Vietnam?

    2 days ago
  • EP26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

    2 weeks ago
  • EP25: Why the next chapter of Vietnam's food story is being written RIGHT NOW

    1 month ago
  • E24: Meet the Vietnamese founder tackling addictive short-form social content

    3 months ago
  • E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen

    3 months ago
  • E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang

    3 months ago
  • E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink

    4 months ago
  • E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?

    5 months ago
  • E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai

    6 months ago
  • E18: Why Vietnam's thriving F&B scene is more than phở and street food

    7 months ago