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The Psychology of Copywriting

The Psychology of Copywriting

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

Recent Episodes

  • 69: Why You Should Email Your List DAILY w/ Daniel Throssell

    1 year ago

  • 68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox

    1 year ago

  • 67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden

    1 year ago

  • 66: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer

    1 year ago

  • 065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)

    2 years ago

  • 064: An Update And An Opportunity (for You)

    2 years ago

  • 063: The Three Stories Every Client NEEDS w/ Lisa McGuire

    2 years ago

  • 062: Ask Geoff Again… Copywriting Q&A

    2 years ago

  • 061: What Is A Brand Archetype? An Explanation & Examples

    2 years ago

  • 060: How To Drastically Improve Your Discovery Calls w/ Nikki Rausch

    2 years ago