WTF Did I Just Read? Tech Sales & Marketing Edition
by wtfdidijustread
January 11, 2024 9:55 am
Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity – once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re coming on live every week so you can ask questions, validate your message, or get advice on how to connect with security practitioners.
Recent Episodes
48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement
10 months ago47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
10 months ago46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures
11 months ago45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact
11 months ago44. The Top 16(ish) Outreach Methods That Piss Off Security Pros
12 months ago43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games
12 months ago42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes
12 months ago41. Live From The Black Hat MEA Floor + Fun Song Friday with Special Guest Daniel Moses
12 months ago40. We’ll Stop The People With The Hoodies (But Your Ass Is Owned If You Sign This Contract)
12 months ago39. When Did 7AM Cold Calls Turn Into Webinar Invites?
12 months ago