Artists In Business

Five days a week of inspiring interviews and practical advice on how to build your business with your art, your way, with Alexis Fedor. Today I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below! http://bit.ly/aibbarriers ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought you would be able to! I’ve seen this happen with my own business as well as with many artists that I have worked with time and time again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In last weeks discussion, we talked about you making an offer for the first time. It was all about just putting an offer out there. This could have been by the signature in your email, via social media, or by emailing a friend or family member with “here is a piece or an offer I have and here is the theme behind it. If you happen to know anybody that would be interested please share.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now the reason it is so important to share the theme instead of the offer itself is because that is what people are truly resonating with. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I have the most incredible story to share of my own of how I learned that lesson the hard way at a very young age. I never forgot it! CLICK HERE to hear about that lesson! Please share your theme below in the comments below. Your theme comes from you WHY! This is a very important component to understand in your art business. ⠀⠀⠀ I have a free training coming up, starting on April 15th called the Profit Canvas free training where we go into detail about your Why story. It is where we establish your Profit Ladder for your business. The foundation of this begins with you discovering your Why story or your Why theme. If you are interested in being added to the Profit Canvas waitlist go to the below link: http://bit.ly/pc19waitlist Here is the bottom line, to market online with integrity and in a way that you feel great about and also in a way that your ideal clients are excited about you have to lead with your Why theme! You do not lead with the offer itself. The reason is because people are actually drawn to your work because of the Why theme first and then the work secondly. Your Why theme also contextualizes for them what is so important in their lives that resonates with them about this piece or about this offer. It is a two-way street. And a win-win situation when you lead with your Why theme. In preparation for the Profit Canvas training coming up on April 15th post what you consider your Why theme in the comments below the video. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Next week I’m going to talk about why your Why theme is so IMPORTANT to create a business with your art that has revenue of high 5 or 6-figures that is around for the long-term. And that also creates consistency and predictability. CLICK HERE to Leave Your Questions About the Episode!