The Way to Design by Steve Vassallo

The 21st century will be the designer’s century, because the most interesting innovation is happening at the top of the stack—at the interface with end users—where technology meets design, and where a swipe right or a hold might decide the next breakout business. This book is for entrepreneurial designers who want to know what it takes to start a company, and for non-designer entrepreneurs and executives who want to understand how to make design a core value of their business.