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The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Recent Episodes

  • The Art of Graphic Design in TV & Film: Behind the Scenes with Pro Designer Gina Alessi | The Typecast Episode 54

    1 month ago

  • What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53

    2 months ago

  • What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52

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  • What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51

    3 months ago

  • What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50

    3 months ago

  • What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49

    4 months ago

  • What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48

    4 months ago

  • What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47

    5 months ago

  • What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46

    5 months ago

  • What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45

    6 months ago