Final Final: Brand Storytelling and Other Conundrums

Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team.

Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?

Today, e-commerce wunderkind Sylvie Esmundo joins Final Final to share the biggest lesson from a twenty-year career: how to “own the day.” In praise of non-linear careers, she’s talking about how the road less traveled can lead to the most impactful results, why active listening is the most important tool in your toolbox, and how to lead teams with heart. Sylvie is also covering frameworks to support truly innovative work, how to uncover critical customer insights, high-impact hiring practices, and “the values factor.” This is a can’t-miss conversation packed with actionable insights you can start using to superpower your work right now. There’s no time like right now to own your day. Sylvie is a product and content strategist, as well as a transformational leader with 20 years building, growing, and innovating for global brands. She specializes in e-commerce, merchandising, AI, machine learning, personalization, and new product experiences across technology, media, and commerce. Currently Global Commerce GTM Lead for TikTok. She’s ex-Meta, Williams Sonoma, POPSUGAR, Gap, Williams-Sonoma, amongst other global brands. Show Notes: SWIM with Nancy Vonk and Janet Kestin Eckhart Tolle SWIM with Nancy Vonk and Janet Kestin Eckhart Tolle The Values Factor