BE THAT LAWYER
by Steve Fretzin
July 17, 2025 6:00 pm
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Recent Episodes
Joe Jones: What It Takes to Shift from Lawyer to Founder
1 day agoDan Lear: What Lawyers Need to Know About Selling Without Being Salesy
4 days agoGavin Sharpe: Becoming a Rainmaker Starts with Mindset
1 week agoJanet Falk: Winning More Clients by Becoming the Go-To Legal Expert
2 weeks agoBen Walker: Mastering RFPs to Grow Your Business
2 weeks agoSue Kirchner: Making Your Brand the Promise Clients Trust and Remember
3 weeks agoRafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
3 weeks agoSeth Price: Why Most Law Firm Marketing Fails and What to Do Instead
4 weeks agoClaire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
4 weeks agoShireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
1 month ago