Different By Design

Interviews, expert opinions, case studies, and inspiration on the art and science of physical product design. Produced by one of America’s longest-standing design studios, Different By Design takes you deep into the world of human-centered product innovation and everything it takes to create market-winning products. From industrial design, to engineering, innovation strategy, design research, prototyping and more, discover the arc of product innovation and creation that transcends mere functionality to then be a driver of business growth and an exceptional means of beauty and good in people’s lives. // Produced by Sundberg-Ferar Product Innovation Studio in Detroit, Michigan. // Got a design project you want to talk to us about?? Drop us a note: hello@sundbergferar.com