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Follow a tech startup on its journey from nascent idea to embryonic product, to triumphant launch.

“Launch” follows Rob Walling and Derrick Reimer as they take email marketing startup Drip from the first days of inception through the agonizing months of writing code, talking to customers, and the never-ending uncertainty of whether anyone will ever use what they are building.

From the honeymoon period of “green field” development to the sleepless nights of database failures, “Launch” captures the often underplayed, but very real angst of building a startup.

Compiled and edited from dozens of conversations captured over a 9-month period, this 2-hour audio documentary serves as a dose of reality to the often mythical media portrayal of the startup journey.