Business ideas for SMEs and Start Ups
by Shift Control
July 9, 2025 5:58 pm
Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience. I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness. Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth. With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.
Recent Episodes
Forecasting for sales success
1 week agoYou may ask yourself, how did I get here?
2 weeks agoNever meet your idols - the night I didn't meet Bernadette Devlin McAliskey
3 weeks agoLead generation is the new sales superpower
3 weeks ago'The Process is the Goal' - Addendum
4 weeks agoThe 'Process is the Goal' - Part II. Advice for everyone else.
1 month agoThe 'Process is the Goal' - Part I. Advice for the sales leader.
1 month agoA strategy to effectively onboard an internal sales person to sales manager
1 month agoA good sales person AND a good sales manager - can they be both?
2 months agoHow to prevent overthinking and under performing
2 months ago