Digital Dominance by Linda Donnelly

Video Marketing for Lawyers: The Key to Client Attraction

Hi everyone, and welcome to the very first episode of my podcast! I’m Linda Donnelly, and I’ve been helping businesses grow with strategic marketing for over a decade. A lot of my clients are lawyers, and lately, there’s one topic we keep coming back to… video. Now, I get it, some of you might be rolling your eyes thinking, “Video? Isn’t that just for the TikToks and YouTubes?” But trust me, video marketing is a game-changer for law firms. That’s why today, I want to bust some myths and hopefully turn you into video believers by the end of this episode.

Video Isn’t Just a Trend, It’s the Future

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Okay, let’s get some numbers out of the way. Did you know that the average screen time of a person in the US is SEVEN hours a day? The average user on TikTok spends 90 minutes a day watching videos. The average YouTube user watches more than an hour a day. More than 80% of all worldwide internet traffic is constituted by video content. Short-form videos under 2 minutes have the best engagement rate. That’s not just teenagers; it’s busy professionals, the same people who might need your legal services.

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The bottom line is this: businesses of all kinds see way better results when they include video in their marketing. It’s more engaging, more memorable… frankly, people just like it better than reading a wall of text.

Why Lawyers NEED Video

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Here’s the thing, choosing a lawyer isn’t like buying a pair of shoes online. It’s personal. Video lets potential clients see you, hear you explain things, get a sense of your personality. Would you hire a lawyer without ever seeing their face? Probably not, and your clients wouldn’t either.

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Search Power: We all know Google matters, and guess what? Videos help your website get found. It’s that simple and at Business Solutions we are experts at getting your videos on Page One of Google and YouTube – the TWO largest Search Engines in the US.

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Now, maybe you’re thinking, “My competitors aren’t doing fancy videos, so why bother?” That’s your ADVANTAGE. Do it right, and you’ll stand out in a big way.

No Hollywood Studio Required

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“But I’m terrible on camera!” I hear this ALL the time. Guess what? Most people are. With video, it’s about being authentic, not an Oscar-winning performance.

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Simple is Effective: You could film a quick FAQ video answering a common client question, or do a 2-minute explainer about a confusing bit of law in your practice area. Phone cameras are awesome now, and basic editing is easier than you think.

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Don’t have time? That’s where we come in. We craft all the content, we do all of the editing and we post the videos in such a way to get Page One Google Rankings and amazing traffic to your website. Getting help doesn’t have to break the bank either.

Success Stories

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Day in and day out we get Page One, Position One Google and Youtube results for our clients driving traffic to their websites and establishing them as authorities in their practice areas.

Let’s Make You a Video Convert

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Must-Haves: Every law firm needs videos on page one of google, client testimonials, and informative videos to post on their social channels (including TikTok) that would establish them as an authority

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If you’re truly DIY-averse, WE ARE video pros who “gets” lawyers and won’t try to turn you into an influencer overnight.

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Video is about building trust, visibility, and getting those qualified leads coming your way.

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Need help getting started? Download my free guide The Impact of Video Marketing on Small Business on my website https://businesssolutionsmarketinggroup.com/wp-content/uploads/2023/05/Captivate-Your-Audience-The-Impact-of-Video-Marketing-on-Small-Business-1-1.pdf

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Next time on the podcast… “The importance of your online reputation”.