Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith
April 17, 2021 5:43 am
This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.
On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.
Recent Episodes
Story the Call: How to Learn from the Best (and Worst) Sales Calls
4 years agoSales Hall of Fame President on Selling Well During a Pandemic
4 years agoHow NOT to Sell Yourself on LinkedIn
4 years agoNo Regrets Selling and the Paradox of Choice
4 years ago“These are not my pants!”: A Loyalty-Building Story for Salespeople
5 years ago3 Ways to Use Storytelling After the Sale
5 years agoGetting Past Procurement and Having Fun Doing It
5 years agoCoaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You
5 years agoSalespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?
5 years ago7 Principles of Ethical Persuasion
5 years ago