Choice Hacking
by Jennifer Clinehens
March 12, 2025 12:51 am
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you’re tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who’s worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (Whether you’re a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” – a happy Choice Hacking listener
Recent Episodes
How Coca-Cola used psychology to become the world's most memorable brand
4 months agoGreatest Hits: The psychology of Starbucks Rewards
5 months agoThe Pratfall Effect: What happens when brands make big, public mistakes (2025)
5 months agoHow psychology built Febreze into a $1B brand
5 months agoThe Psychological Power of "Ugly" Design
6 months agoHow Psychology Saved Apple
6 months agoWelcome to Season 7
6 months agoGreatest Hits: How Mini (and BMW) used psychology to become a cult classic
6 months agoGreatest Hits: The UNTOLD story of why Kmart failed
7 months agoGreatest Hits: The Psychology Behind Aldi's Massive Growth
7 months ago