Champions of Change Corner

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.

Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.

Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.

👉 The top 3 questions I hear most often:

– How do I market my community to more families and referral sources?
– How do I manage my time to handle everything on my plate?
– How do I grow — whether in my business or my career?

This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.

Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team

I’ve got you covered!

Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)….

Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.

🎧 Subscribe now and let’s go!