Business Owners Only
by theCFOproject.com
February 23, 2021 4:06 am
It’s time for the Business Owners Only podcast. The only podcast dedicated to helping you have a growing and more profitable business in 30 minutes or less.
Tracy Lamourie is a publicist and PR expert. She shares with us how you can find and use earned media – essentially the opposite of paid media – to get more leads and increase your revenue.
The top 5 takeaways from this episode:
– How to get earned media for your business;
– What, exactly, is earned media and PR;
– How to leverage press releases;
– A cool resource to get exposure from reporters;
– How to position yourself as an expert.
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