All things PR

This is a podcast full of tips tricks and techniques that are aimed to get you media coverage on television, radio, print and podcasts.You will learn

– How the media works, what the media wants and how the media get what it ants, and more impirtnbatly how you can utilise the media to your advantage.
– How to identify a story idea within your business
– How to promote that story idea to the media
– How to prepare for your media interview
– How to hold a media conference
– How to develop relationships with the media
– How to build your media contacts list
– How to promote yourself as a speaker at a forum, convention or corporate event
– And lots more

Hosted by 40 year media veteran Mark Aiston.