Tribe By Tribe

“Tribe by Tribe” is hosted by Herbert Taylor and powered by The People, a creative consultancy based in London. The podcast connects brands, marketers, and industry leaders with young creators on the rise to engage in provocative, open-ended and honest conversations. WHAT IS A TRIBE? We live in a post-demographic world, where patterns of behavior can no longer be predicted by age alone. Therefore, brands need to move away from traditional demographic segments towards tribes: gathered around shared values.