This Is How We Do It

This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Collabosaurus is exploring how collaboration marketing can build a business & we’re chatting to the pro’s about how they do it. Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo’s Amazing Women in Ecommerce Awards event series. Chantel has an impressive career in retail & fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal & Pup’s Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing & ecommerce. Join the Amazing Women in Ecommerce Community (AWIE) Check out Yotpo’s Loyalty Programs & Review Features Shop at Petal & Pup Learn more about Collabosaurus See omnystudio.com/listener for privacy information.