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This Is Attribution

This Is Attribution

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Presented by Provalytics, future-proofed ad measurement, “This Is Attribution” explores the business of measurement. On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights.

Recent Episodes

  • Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem

    5 years ago

  • The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke

    5 years ago

  • Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren

    5 years ago

  • Attribution Apocalypse with Alice Sylvester

    5 years ago

  • Attribution’s Missing Math with Jim Spaeth

    5 years ago

  • Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon

    5 years ago

  • The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn

    5 years ago

  • Throwback Tuesday! Attribution’s $400 Million Marketer, Anthony Pitts

    5 years ago

  • Attribution & Viewability with GrocerKey’s Head of Digital Marketing David Kaplan

    5 years ago

  • Walled Gardens & Attribution Truths with Crossmedia’s Lee Beale

    5 years ago