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The Idea

The Idea

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The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.

Recent Episodes

  • How digital will change advertising. Again.

    4 years ago

  • How advertising will recover from Covid19

    4 years ago

  • What's the prognosis for healthcare marketing?

    5 years ago

  • Covid19. What's changed? What's next?

    5 years ago

  • How to sell - and buy - ideas

    7 years ago

  • Diversity is a talent issue

    7 years ago

  • Have Award Shows jumped the shark?

    7 years ago

  • What happened to briefing?

    7 years ago

  • Who needs Creative Directors?

    7 years ago