The Advertiser’s Guide to the Galaxy
by IVM Podcasts
January 23, 2023 5:30 am
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser’s Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show’s title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
Recent Episodes
The Top 10 Ads of 2022
2 years agoHUL’s Vim throws the kitchen sink at men
2 years agoBe like X. Don't be like Y!
2 years agoHow lazy is your money?
2 years agoEmami Kesh King vs Indulekha - a hair-raising battle!
2 years agoA new 'match': Matchmaker Sima Taparia's career change
2 years agoPositioning brainwave from PhonePe!
2 years agoMonster rebrands to Foundit and loses marketing ethics
2 years agoWakefit sleep interns: where is this idea from?
2 years agoDabur Honey's unnecessary marketing ruse
2 years ago