That Marketing Strategy Show

Rosalie provides listeners practical, refreshingly real and brilliant insights on how to accelerate your path to freedom and profit by building the right marketing strategy and using the right technology stack for your business. Learn about the latest marketing strategies, marketing technology, and automation tools to grow your business.

You will get actionable marketing tips, online business frameworks, digital marketing strategy, the latest social media as well as productivity and mindset hacks. Rosalie interviews the most brilliant business minds, celebrity influencers, marketing technology brands and fellow marketing strategists to help you accelerate your path to profit and freedom.

If you are looking for result-driven and honest advice, actionable strategies and strategic shortcutting tips, you are in the right place.

https://flatoutsocial.com/

TITLE: How to use effectively LinkedIn for organic lead generation with Jamie Capaldi

Summary:

In this episode of the podcast I speak with Jamie Capaldi, co-founder of Capaldi Marketing, him and his lovely wife Janine run a social selling & LinkedIn lead generation training for company for B2B technology and software companies.

They specialise in helping teams develop an organic social selling process to generate high value leads and sales (with zero ad spend).

Jamie shares with us the dos and the dont’s of using LinkedIn in order to generate leads. He gives us an insight into his three-part framework that guarantees his clients a return on investment.

Podcast Shownotes:

– Jamie shares his entrepreneurial journey into the marketing industry [1:02]
– Jamie shares his framework on how to use LinkedIn for lead generation [4:06]
– How to build connections and the type of messages to send [7:55]
– What steps to take to engage with your connections [10:20]
– What not to do on LinkedIn [15:04]
– Why personalisation can work better than automation on LinkedIn [21:19]
– Jamies tells us more about his business which provides training and an agency service for other organisations [26:02]

Connect with Jamie:

Email: jamie@capaldimarketing.com

Website: capaldimarketing.com

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Visit my website: https://flatoutsocial.com/

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See you in the next episode.