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Revenue Alignment Podcast (R.A.P.)

Revenue Alignment Podcast (R.A.P.)

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This is the Revenue Alignment Podcast where we educate Marketers on how to demonstrate and communicate their value at a C-suite level to secure bigger budgets and more creative freedom. This means helping Marketers learn how to be more business and revenue minded, and align with other non-marketing functions to deliver revenue for the company, and not just focusing on marketing metrics.

Recent Episodes

  • Becoming a Category Design to Show Marketing's Value | Christopher Lochhead

    2 years ago

  • Making the Business Case for Marketing Budget During a Recession (Abby Obomighie)

    2 years ago

  • Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem)

    2 years ago

  • Aligning With Sales to Deliver Value C-Suites Care About (Donald C. Kelly)

    2 years ago

  • Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)

    2 years ago

  • How Revenue Alignment Helps Marketing and Sales Get What They Want

    2 years ago

  • Understanding and Executing Marketing Fundamentals to Deliver Business Value and Get Buy-In

    2 years ago

  • Striking the Balance Between Marketing Leeway and C-Suite Buy-In

    2 years ago

  • Pulling the Right Levers to Drive Revenue Growth and Prove Marketing's Value (Sam Kuehnle)

    3 years ago

  • Focusing on the Main Things to Show Marketing's Value to Your CEO (Andrew Smith)

    3 years ago