Primal Shopper: Unlocking Shopper DNA to Power Your Marketing
by Eric Bowe
July 21, 2020 11:12 pm
The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Hosted by Eric Bowe, the author of Primal Shopper, this podcast focuses on the primal motivations driving our shopper behaviors and how to apply this knowledge to improve your marketing. The audience for this podcast are marketers, entrepreneurs, and anyone who is interested in why we shop the way we do.
Recent Episodes
Episode 18: COVID Shopping: Is this the Dark Ages or a Renaissance for shopper behaviors?
4 years agoEpisode 17: How the mind of Gen Z is key to unlocking success in today’s Scrollable Economy
5 years agoEpisode 16: Three Questions defining the 2019 Holiday Shopper
5 years agoEpisode 15: Amazon versus Walmart: The Billion Dollar Grocery Throwdown
5 years agoEpisode 14: A Twist on Marketing Planning: Reverse ROI meets the Dark Side of the Moon
5 years agoEpisode 13: The Theory of Innumeracy: How a Math Challenged America affects your Pricing Strategy
5 years agoEpisode 12: Eco-Shopping: Why do we want to be green, yet fail to shop green?
5 years agoEpisode 11: How we shop Amazon Prime Day
5 years agoEpisode 10: Branding 2020
6 years agoEpisode 9: Activating the Primal Shopper
6 years ago