Play It Back
by Kevin Shively and Tim Bowman
September 3, 2022 4:45 am
Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.
Recent Episodes
109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?
2 years ago108: Brand Storytelling Lessons from Spuds Mackenzie
2 years ago107: Community or Audience? Hubspot gives a masterclass in both
2 years ago105: The Time Coinbase Dumbed it Down for Us
2 years ago104: The Time Miller Lite DIDN’T Create the Lite Beer Category
3 years ago102: The Time Salesforce...Staged a Protest?
3 years ago101: That time Levi Strauss and Dockers invented ”business casual”
3 years ago