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Lochhead on Marketing

Lochhead on Marketing

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Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.

This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.

Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

Recent Episodes

  • 207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

    1 week ago

  • 206 The One-Sentence Strategy | Pirate Jam

    3 weeks ago

  • 205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective

    4 months ago

  • 204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective

    5 months ago

  • 203 A Tribute to Bill Walton

    6 months ago

  • 202 2024 Is 1939 (Again) In America

    6 months ago

  • 201 Category Creation: How To Dam The Demand

    6 months ago

  • 200 Thinking About Thinking Is The Most Important Kind Of Thinking

    6 months ago

  • 199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective

    6 months ago

  • 198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog

    7 months ago