Lochhead on Marketing
by Christopher Lochhead
January 1, 2025 6:00 pm
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.
Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.
Recent Episodes
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1 year ago204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective
1 year ago203 A Tribute to Bill Walton
1 year ago202 2024 Is 1939 (Again) In America
1 year ago201 Category Creation: How To Dam The Demand
1 year ago200 Thinking About Thinking Is The Most Important Kind Of Thinking
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