Into The Current

Into The Current is based on the concept of seeing what’s coming and adapting to it as it approaches. Vertical River created “Into The Current” as a platform to explore trends in business, marketing, conservation, and culture. We’ll explore a little bit of ALL this with “Into The Current” and focus on the people, organizations, and brands that are leveraging creativity and technology to improve their businesses and enhance their audience’s experience. Vertical River is an Atlanta-based content production and strategic marketing communications company focused on telling stories and amplifying voices. Jump in and join us. Cheers, Vertical River Productions

CONVERSATION FLOW

0:00-1:02 Kendrick introduces our guest Jeff Hilimire

1:02-3:29 “All hands on deck during school day” Jeff describes having 5 children schooling from home

3:29-6:22 Jeff describes finding his purpose

6:22-7:59 Why is it important to find your purpose?

7:59-10:44 How do you know what your purpose is?

10:44-12:32 Jeff discusses his podcast and getting it off the ground during COVID

12:32-14:46 Jeff’s entrepreneurial aspirations

14:46-20:30 What is it like to build and grow a company? Jeff also explains how Dragon Army got its name

20:30-25:35 How can commerce intersect with conservation?

25:35- 29:05 Jeff discusses his book, The 5-Day TurnAround

29:05-32:35 “Be aware of team’s emotions” Jeff explains the importance of prioritizing your employees during COVID

32:35-35:07 Jeff’s interest in podcasting and the purpose behind it

35:07-38:18 Why should brands be podcasting? How can brands create engagement?

38:18-42:03 Jeff does it all. He talks about how he manages his busy calendar and why its important to incorporate your purpose into your calendar.

42:03-45:13 What is 48 in 48? Jeff talks about his work with nonprofits.

45:13-47:41 Lightning round questions with Jeff

47:41- Jeff shares his final thoughts and how to engage with him

GO DEEPER @

LinkedIn: Jeff Hilimire

Instagram: @jeffhilimire & @dragonarmy

Website: jeffhilimire.com & dragonarmy.com

Go to vertical river.co to hear more!