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Humans of Martech

Humans of Martech

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Future-proofing the humans behind the tech. Follow Phil Gamache on his mission to help marketers level up and have successful careers in the constantly expanding universe of martech.

Recent Episodes

  • 145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit

    2 days ago

  • 144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis

    1 week ago

  • 143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack

    2 weeks ago

  • 142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future

    3 weeks ago

  • 141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency

    1 month ago

  • 140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns

    1 month ago

  • 139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality

    1 month ago

  • 138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer

    2 months ago

  • 137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world

    2 months ago

  • 136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io

    2 months ago