How I Made it in Marketing

How I Made it in Marketing

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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Recent Episodes

  • Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

    2 weeks ago
  • B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)

    1 month ago
  • Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)

    1 month ago
  • Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)

    2 months ago
  • Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)

    2 months ago
  • Substance Over Style: Good work has to speak for itself (podcast episode #111)

    2 months ago
  • Client Empowerment: Be the woman behind the woman (podcast episode #110)

    2 months ago
  • B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)

    3 months ago
  • Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)

    3 months ago
  • CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)

    3 months ago