Future Proof

Future Proof

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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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Recent Episodes

  • The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

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  • The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

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  • The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

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  • Talkmobile: How a ruthlessly simple customer experience delivered market leading growth

    2 weeks ago
  • Creative strategies for Magnum with Denise Van Strien and Camilla Facin

    3 weeks ago
  • Navigating the future of digital advertising with Meta's Richard Lloyd

    4 weeks ago
  • HSBC UK: Banking on bold authentic marketing for success

    1 month ago
  • Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton

    2 months ago
  • Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds

    2 months ago
  • Decoding IKEA’s marketing success

    3 months ago