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From the Yellow Chair

From the Yellow Chair

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Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

Recent Episodes

  • Family Ties- HVAC Marketing, Sales, and More with Tucker Yarbrough

    7 days ago

  • Trust Over Tactics: Why Brand Reputation Wins in Home Services

    2 weeks ago

  • Bye-Bye Tire Kickers: Marketing That Handles Price Objections Before the Call

    3 weeks ago

  • Marketing Techniques to Finish Summer Strong

    4 weeks ago

  • The Power of Processes in your Business

    1 month ago

  • Rebranding the Pest Control Industry: The Spot On Story

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  • Why Your Marketing Feels Random And How To Fix It

    2 months ago

  • AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World

    2 months ago

  • Taking Flight: How Wingman AC Rebranded to Soar Higher

    2 months ago

  • Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.

    2 months ago