Demand Gen Chat
by Chili Piper
November 1, 2022 3:59 pm
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.
We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertson
Follow Latané: https://www.linkedin.com/in/latane-conant/
Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/
Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/
About Demand Gen Chat:
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
Recent Episodes
Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
2 years agoBuilding a revenue-driven marketing team & why taking big swings is more important in tough times | Colin White @ Clearbit
2 years agoLeading with edutainment, fixing the B2B buying process & balancing demand capture and creation | Tim Davidson @ Directive
2 years agoWhat execs really want to see from marketing & how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum
2 years agoMarketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
2 years agoPersonalization is better than customization & how to work with sales to win ABM | Corrina Owens @ Gong
2 years agoWhy customer marketing is one of the fastest-growing titles in SaaS & predictions for the role | Katie Meeker @ iCIMS
2 years agoWhat successful ABM teams have in common & the problem with direct mail | Hillary Carpio @ Snowflake
2 years agoHow DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside
2 years agoDark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
3 years ago