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CPG Insiders

CPG Insiders

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

Recent Episodes

  • Why You’re Asking the Wrong Question: It’s ‘Who,’ Not ‘How’

    3 days ago

  • Mastering Your Retail GTM Strategy

    3 weeks ago

  • Make America Healthy Again: What CPG Brands Need to Know Now

    1 month ago

  • How Mark Young Found His Path — and Why He’s Still on It

    2 months ago

  • 3 Ways to Get Retailers to Say Yes

    2 months ago

  • 26 Unbreakable Rules for Retail Part 3: Mindset

    3 months ago

  • 26 Unbreakable Rules for Retail Part 2: Investment Strategies

    3 months ago

  • 26 Unbreakable Rules for Retail Part 1: Your Product

    4 months ago

  • How To 10X Your Mass Retail Sales

    4 months ago

  • The Secret to Turning DTC Products into Retail Leaders

    5 months ago