Confessions of a Marketer
by Mark Reed-Edwards
January 26, 2021 4:00 pm
In each episode of Confessions of a Marketer, Mark Reed-Edwards talked with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more shared their wisdom with Mark. With four seasons and more than 200 episodes, the show covered everything across the marketing landscape–from brand to product to privacy, and everything in between. The podcast became a must-listen for marketers around the world and was consistently among the top-rated business and marketing shows. The series concluded in January 2021. This is an archive of all the episodes.
On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazon. Then, we gaze into the future.
Links of interest:
– Merchant Words
– Helium 10
– SEMrush for Amazon
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