Clicks 2 Bricks
by Rob Reed
April 17, 2024 7:00 pm
Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no business can survive today without building a strong brand. Equally important for CMOs, though, is the ability to drive quantifiable ROI. For multi-location businesses, this equates to foot traffic and ringing the cash register. Our goal is to build a community of multi-location marketers that share knowledge and experience in this ever-changing marketing environment. As the craft of marketing evolves and becomes more specialized, Clicks 2 Bricks will be a resource for inspiration, education, and career advancement. The next generation of multi-unit retail CMOs starts here.
Recent Episodes
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's
5 days agoEp 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone
7 days agoEp 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha
2 weeks agoEp 92: Bruce Skala is the Chief Marketing Officer for Hooters
3 weeks agoEp 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company
4 weeks agoEp 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman
1 month agoEp 89: Vicki Beswick is the Vice President of Marketing for Sbarro
2 months agoEp 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage
2 months agoEp 87: Alec Hanson is the Chief Marketing Officer for loanDepot
2 months agoEp 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America
2 months ago