Can Marketing Save the Planet?
by canmarketingsavetheplanet
November 12, 2024 9:52 pm
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’, responsible marketer. For more info visit: www.canmarketingsavetheplanet.com
Recent Episodes
Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West
2 days agoEpisode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’
2 weeks agoEpisode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global
1 month agoEpisode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.
2 months agoEpisode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever
2 months agoEpisode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
3 months agoEpisode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
3 months agoEpisode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs
4 months agoEpisode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend
4 months agoEpisode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver
4 months ago