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Can Marketing Save the Planet?

Can Marketing Save the Planet?

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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’, responsible marketer. For more info visit: www.canmarketingsavetheplanet.com

Recent Episodes

  • Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics

    3 weeks ago

  • Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab

    1 month ago

  • Episode 104: Marketers … ‘What will your legacy be?’ Sangeeta Waldron, Author, Founder, Serendipity PR and Media

    2 months ago

  • Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR

    2 months ago

  • Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth

    3 months ago

  • Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

    4 months ago

  • Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

    4 months ago

  • Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

    5 months ago

  • Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

    5 months ago

  • Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

    5 months ago