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Brand New World

Brand New World

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What are the opportunities for brands during the COVID-19 pandemic? This SCA series, hosted by Chief Creative Officer of PWC Russel Howcroft, explores the changing landscape of marketing. Each episode of Brand New World will explore the new paradigm of marketing and how the world is changing and adapting to a new normal and will give you the trade insights and opportunities that are waiting for you and your brand on the other side of this global shift in how we do business. Discover why it’s never been more important to invest in your brand and why advertising will deliver successful outcomes for organisations both now and in the future.

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Recent Episodes

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  • The power of creativity and established brand platforms with Marty O'Halloran

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  • The importance of marketing science and why being a 4P marketer is key with Ken Roberts

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  • Candid advice for building a successful brand with Zoe Foster Blake

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  • How to build a strong brand during a pandemic with Mark Ritson

    5 years ago

  • Getting creative during a crisis with Adam Ferrier

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  • Innovating during a pandemic with Kimberlee Wells

    5 years ago

  • The important role of the media mix during a crisis with Aimee Buchanan

    5 years ago