How-To > Business > Sales & Marketing > Marketing

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

by

If you do B2B content marketing, you know that Content is King … And queen, prince, duke, duchess–the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content “sticky” and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

—————————————————————

Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

  • A playbook for joining a new b2b company as a marketing leader w/ Haley Fraser

    1 month ago

  • What you can learn from dog training about training and leading people w/ Joanna Bowzer

    10 months ago

  • Writing in your boss's voice w/ Oleksii Klochai

    10 months ago

  • Crafting a great elevator pitch w/ Jarie Bolander

    10 months ago

  • Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

    10 months ago

  • How marketing can produce truly valuable leads w/ Quincy Johnson

    10 months ago

  • Seeing marketing from a sales perspective w/ Joel Barker & Karl Steiner

    10 months ago

  • Producing content that sales people use and value w/Nicholas Loise

    10 months ago

  • How to become a speaker w/ Juli Lassow

    10 months ago

  • The value of importance of "buystander" personas w/Matthew Lewsadder

    11 months ago