Why do people give?
by Mark Phillips
March 8, 2024 8:00 am
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It’s astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I’ve been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit – so I recorded them. This series of podcasts is the result.
Recent Episodes
The missing £5 billion one with Giles Pegram
2 months agoThe Donor Participation Project with Louis Diez
2 years agoWhy do people give? The supporter experience podcast with Giles Pegram.
3 years agoThe Legacy one with Richard Radcliffe
4 years agoTalking to donors during the Coronavirus crisis with Amber Nathan
4 years agoThe Coronavirus special with Giles Pegram
4 years agoThe Mid-Level one with Angela Cluff
4 years agoThe one with Lyndall Stein
4 years agoThe one with Ken Burnett
4 years agoThe one with Giles Pegram
4 years ago