Building relationships with donors – for iBooks

Legacy fundraising, big-gift seeking are all part of the professional fundraiser’s role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people’s ideas about methods of giving, moving them from casual street donations to regular direct debit giving? This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, a collection of open educational resources from The Open University. Published in ePub 2.0.1 format, some feature such as audio, video and linked PDF are not supported by all ePub readers.