Failure To Launch

Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives.

This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls.

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